Horsesmouth Savvy Tax Planning logo

GET THREE TAX PROGRAMS IN ONE MEMBERSHIP!

Help Retirees Pay Lower Taxes by Developing a Retirement Tax Planning Strategy—They’ll Love You for It and Refer You!

Savvy Tax Planning-Save $100
  • Retirees are eager to learn about keeping taxes low…
  • CPAs don’t see tax planning as part of their job and don’t have the knowledge to do it…
  • Proactive tax planning for everyone is a skill you can easily learn, and your clients will value!
Two Challenges You Face…
Horsesmouth Savvy Tax Planning SECURE Act

Your clients typically know very little about their taxes, ritually hand over their paperwork each year to their accountant, and then later accept, without question, the accountant’s narrow, conservative, software-driven tax filing.

Result: Your clients often pay higher taxes than necessary because no one has engaged them in forward-looking tax planning.

For you, there’s a second challenge: Professionals need value-added services to deepen client loyalty, fend off competitors, and strengthen their value proposition by delivering bottom-line impact for clients—regardless of the markets.

One Intriguing Solution

Savvy Tax Planning is the solution to this challenge. Your clients won’t normally get proactive tax planning like this from their CPA. Few accountants know how to do it and nearly all aren’t motivated to change their traditional, backward-looking tax preparation practices.

Your intimate knowledge of your clients’ financial lives gives you the opportunity to show them where they can save money on their taxes.

By delivering clients proactive tax planning strategies—both while they work, and throughout their retirement—you can help them avoid costly mistakes, minimize tax surprises, and boost their overall satisfaction of your services.

That’s how you fend off the robos and Vanguard, defend your business model, and continue to grow your business driven by happy clients who will gladly refer you. 

(It’s a great opportunity. Just don’t let another professional get in front of your clients first.)

Savvy Tax Planning is three powerful client education programs in one:
  • First, it teaches you to educate pre-retirees and retirees about the need for a “retirement tax strategy” so they pay the lowest rates possible throughout all stages of retirement…
  • Second, it teaches you to connect with ALL your clients about how best to optimize new tax rules—whether that be the Tax Cuts and Jobs Act or the SECURE Act—through proactive tax planning so they’re paying the lowest rate possible…
  • The program includes: FINRA-reviewed presentations, client handouts, follow-up meeting activities, marketing kits, and more—all you need to advertise, present, and meet with clients and prospects. (See below for details.)
What about the “don’t offer tax advice” admonition?

You’re not giving “tax advice.” That’s the accountant’s job. You’re wisely pointing to tax liabilities and other hidden tax penalties that their accountants often don’t know or don’t understand. You’re helping them plan their finances so they pay the lowest tax rate allowed by law.

That’s the good news about Savvy Tax Planning. It will help you leverage your professional expertise into creating happier clients.

If you’re not guiding your clients with proactive tax planning, you’re not delivering real value!

  • Yes, I want to build my expertise and service my clients with the Savvy Tax Planning program for $597 ($100 off the regular price, deadline May 24). I will receive:

PROGRAM #1 (Ideal for pre-retirees and retirees)

CLIENT PRESENTATION

How Tax Planning Changes Through Four Stages of Retirement: ($297 value) FINRA reviewed

Horsesmouth Savvy Tax Planning How Tax Planning Changes Through Four Stages of Retirement-Client Presentation

Client Presentation
(FINRA-reviewed)

Overview: This informative, action-oriented presentation is ideal for public presentations and one-on-one meetings. It’s supported by stories, data, and illustrations designed to engage clients and prospects about the importance of proactive tax planning.

You'll start your presentation with a group of slides that "unpack" the problem for your audience so that they recognize the extreme importance of a tax strategy in retirement. As you lay out "retirement surprises" like inflation, longevity, living expenses, and health care, people will begin to realize that they are unprepared. By the end of the presentation, they'll know they need to take action.

Key Points: During the body of your presentation, which will take about 45-50 minutes, you’ll powerfully land these four key ideas:

  • Key #1: You have to know what your "after-tax" retirement savings picture looks like BEFORE retiring: Emphasizing that the types of accounts you hold and when you tap them can have a dramatic impact on your actual retirement savings.
  • Key #2: Social Security and Medicare have their own "tax traps" and you need to plan for them, too: Describing the effects of the Social Security tax torpedo and Income-Related Adjustment Amount (IRMA). (These shock people and uninformed professionals too)
  • Key #3: You must plan how and when you will use taxable, tax-deferred, and tax-free assets to manage your income and tax brackets efficiently: A discussion with case studies of questions families need to consider and actions they should take at each stage of the retirement planning process: pre-retirement, early years of retirement, middle years, and later years of retirement.
  • Key #4: Organize your assets for your family’s benefit—estate planning still matters! A culmination of what has been discussed so far as shown through the example of a typical couple.

Solution: After you finish delivering your fourth key idea, you’ll transition to finishing your presentation this way:

"I’m not an accountant and I don’t give tax advice. But I’m a [planner/wealth manager/other title], and I help my clients and people who attend events such as this to stay on top of the important financial planning issues that impact their lives.  

 “As we’ve seen in this presentation, there are critical tax planning decisions to consider both before you retire and during the other stages of retirement. Everyone’s tax exposure is unique and will change over the years. But you will need a tax planning strategy throughout retirement that identifies how and when to tap various assets, so you pay as low a tax rate as possible in retirement.

“I'd like to invite you to meet with me to identify and discuss your next steps. This is a complimentary one-hour meeting where we can review your situation regarding retirement planning, your timing for retirement, and the tax planning issues that will impact you and your family.

 “After the meeting, you’ll have a fuller picture of how and when certain tax planning issues will impact your retirement and you’ll be in a good position to start developing a retirement tax strategy.

Presentation includes a client handout and 70+ PowerPoint slides and 26 pages of notes. (FINRA-reviewed)

Horsesmouth Savvy Tax Planning How Tax Planning Changes Through Four Stages of Retirement

Handout

CLIENT HANDOUT (PDF)

Horsesmouth Savvy Tax Planning-Financial Advisor's Guide

FA Guide

How Tax Planning Changes Through Four Stages of Retirement: (FINRA-reviewed)

This handout is a helpful guide that walks attendees through the main points of the presentation.

RESOURCE GUIDE

The Financial Advisor's Guide to How Tax Planning Changes Through Four Stages of Retirement: Presentation User Manual

Taxes are a huge field. But this resource guide will give you the authority to speak to clients knowledgeably about the key tax planning issues embedded in most people’s retirement assets: IRAs, Social Security, Medicare, long-term care, life insurance, etc. 

CLIENT REFERENCE (50 Hard Copies)

Horsesmouth Savvy Tax Planning The Guide to Taxes and Your Retirement

Tax Guide

The Guide to Taxes and Your Retirement:

This client handout (50 copies) is a 4-panel, 2-sided, 8.5" x 11" reference to distribute to clients and prospects. It explains key concepts necessary to understanding the importance of having a “Retirement Tax Strategy.” ($297 value.) Hard copies delivered to you. Updated as of April 27, 2020.

FIRST MEETING GUIDE (PDF)

Horsesmouth Savvy Tax Planning-First Meeting Guide

First Meeting Guide

Retirement Tax Strategy First Meeting Guide (PDF):

This downloadable guide isn’t just a checklist to make sure clients get the biggest refund possible; it’s a bridge to talk about all of their family and financial issues. You can use this as a deliverable for first meetings after your presentations or as a yearly check-in with clients.

CPE CREDITS

Horsesmouth Savvy Tax Planning CFP Logo

8 Credits

Earn CFP CE credits

Earn 8 CE credits once you take and pass the exam. 

NEWSLETTER

Horsesmouth Savvy Tax Planning-Newsletter

Newsletter

Monthly Newsletter Delivered to Your Email Inbox:

Each issue updates you on the latest tax planning news, strategies, program updates and answers to difficult questions. 

BRANDED ARTICLE REPRINTS (FINRA-REVIEWED)

Tax Planning and Retirement-Related Article Reprints (PDF):

Horsesmouth Savvy Tax Planning Reprints

Article Reprints

Brand these article reprints with your contact information, photo and logo to create a client touch that's both instructive and memorable. Post to your website, email newsletter, and social media. Or get them printed and mail them in a drip marketing campaign!  ($1,164 value.)

 

Special 10% discount
on Holistiplan software

SOFTWARE

Special 10% discount on Holistiplan software (purchased separately)

HOLISTIPLAN allows advisors to immediately identify key income break points for tax planning opportunities like ROTH conversions, tax-efficient withdrawals, charitable giving, and much more. Holistiplan brings tax planning to every advisor so they can bring it to every client. The future of tax planning is here.

PROGRAM #2 (Ideal for all age groups)

CLIENT PRESENTATION

Horsesmouth Savvy Tax Planning SECURE Act-Client Presentation

Client Presentation
(FINRA-reviewed)

The New Retirement Rules: Understanding SECURE Act 2.0 (FINRA-reviewed) ($297 value)

Horsesmouth Savvy Tax Planning New Retirement Rules Card

New Retirement Rules
Card (FINRA-reviewed)

Overview: This informative presentation is ideal for both public presentations and one-on-one meetings. You'll go through the biggest changes in the SECURE Act and explain how they change retirement planning for everyone. Most importantly, you'll emphasize the point that everyone needs a review of their personal strategies. (27 slides plus script)

CLIENT HANDOUT

New Retirement Rules Card (FINRA-reviewed)

Horsesmouth Savvy Tax Planning SECURE Act Poster

Poster

This full-color, 2-sided handout can be personalized with your photo and contact information. It covers all the main points in the presentation, making it a great take-home reminder or client touch. 

MARKETING MATERIALS (PDF)

Poster and Postcard (FINRA-reviewed)

Customizable poster and postcards to market your workshop to clients and prospects.

PROGRAM #3 (Ideal for everyone who pays taxes)

Educate the Public About the New Tax Law—Then Bring Them in for Meetings!

It’s a whole new tax world for clients and prospects. Now you have the ideal opportunity to educate your clients and prospects about how to take the best advantage of the new rules when planning their new tax strategies.

CLIENT PRESENTATION

The New Tax Law Workshop: 20+ Questions Every Person, Family, and Business Must Answer Soon! ($297 value) FINRA-reviewed:

Horsesmouth Savvy Tax Planning-New Tax Law Presentation

70+ PowerPoint slides

Overview: This informative, action-oriented tax law workshop is ideal for public presentations and one-on-one meetings. It answers the question about the new tax law: “What’s in it for me?” It helps clients and prospects figure out the issues and questions they need to address with their accountant regarding business finances, investment portfolios, and financial plans.

Introduction: You’ll start your presentation with a group of slides that “unpack” the problem for your audience: “We all need to understand the new tax law because the changes are far-reaching, subject to interpretations and revisions, and impact, both negatively and positively, nearly every person or business that files taxes.”

By the end of the presentation, your audience will have a clearer picture of how the new tax law impacts them and what they should do next, thanks to your insights and guidance.

Key Points: During the body of your presentation, which will take about 40 minutes, you’ll powerfully land these four key ideas (each supported by slides that deliver data, stories, and illustrations):  

  • Key #1: Tax deductions you’ve counted on in the past may have gone away or changed, so you’ll need to understand the impact of the new deduction rules. Start off by explaining the familiar deductions that have gone away and introduce the new “standard deduction” so people can get a feeling for the new approach to deductions.
  • Key #2: Where you live makes a (big) difference in how you feel the impact of the new rules on state and local taxes. Homeowners in high-tax states face serious challenges with the new tax law. You’ll explain the big changes and losses associated with the long-standing, now eliminated state and local tax deduction provisions of the federal code. Even some taxpayers in other places not considered “high-tax states” still need to understand how limits on the state and local taxes (SALT) deductions might impact them.
  • Key #3: Family-related tax rule changes regarding nearly all aspects of life may need your attention. From birth to education, working and earning, retirement, divorce, and planning for the next generation, there are many changes in the new tax law that impact families and need specific consideration.
  • Key #4: Large and small businesses alike face new opportunities regarding how they pay taxes, what deductions and depreciation they can take, and how they organize their businesses going forward. You’ll likely have some small business owners in your audience who will be interested in learning more about this aspect of the new tax rules.

Solution: After you finish delivering your fourth key idea, you’ll transition to closing out your presentation. Here’s the action your audience will be encouraged to take:

"I’m not an accountant and I don’t give tax advice. But I’m a wealth manager, and I help my clients and people who attend events such as this to stay on top of the important financial planning issues that impact their lives.  

“The new tax rules have introduced a range of uncertainty about their full impact. Everyone’s taxes are different. At least temporarily, you may have more income to save and invest. There may be new issues and challenges to address in your family financial planning or how you structure and run your business. All of those items you’d ultimately address with your accountant.

“But I’d like to invite you to a complimentary meeting where we review your taxes, investments, and financial planning to be sure you understand the new rules and how they impact you personally and professionally

“This is a one-hour service I offer. After the meeting, you’ll have a fuller picture of the types of questions you may want to ask your accountant as you decide how the new rules impact you and what approaches you may want to take…"

Presentation includes 70+ PowerPoint slides and 26 pages of notes.

CLIENT REFERENCE (PDF)

Horsesmouth Savvy Tax Planning Key Tax Changes From the Tax Cuts and Jobs Act

Branded PDF

Key Tax Changes From the Tax Cuts and Jobs Act (PDF):

Clients, prospects, and COIs will love Key Tax Changes because it’s simple and easy to comprehend at a glance. It tells you what the new rules are and how they’re different from the old ones. Nearly all the changes affecting family and business finances are included. Print this on your own or order custom prints. FINRA-reviewed. ($297 value)

FIRST MEETING GUIDE (PDF)

Horsesmouth Savvy Tax Planning-First Meeting Guide

First Meeting Guide
(PDF)

New Tax Law Briefing First Meeting Guide:

This downloadable guide will provide you with a range of resources to choose from as you meet with clients and prospects to discuss the new tax law. It includes:

  • Action Plan Checklist: Use this Word document template to assemble your next-step recommendations for tax-related investment and planning decisions. It includes questions to ascertain what deductions a client may be eligible for and what they may have lost, and provides points of further discussion with CPAs.
  • A Tax Law Glossary: Many people don't understand the basics of tax laws, including terms like "AGI," "deductions," and "pass-through businesses." This reference defines the most important vocabulary so that clients and prospects feel they can fully participate in the discussion.
  • Business-Related Guide: Changes surrounding business tax laws are even more complex and relevant to business-owning clients. This resource helps you discuss what methods and practices might be best for your business-owning clients and prospects.

MARKETING TOOLKIT (PDF)

Horsesmouth Savvy Tax Planning-Marketing Toolkit

Marketing Toolkit

Savvy Tax Planning Marketing Toolkit:

Use this guide to organize the marketing and delivery of your Savvy Tax Planning presentations ($299 value). It includes:

  • Best practices for marketing and delivery
  • Preparation checklists beginning 8-10 weeks out and leading up to the day of the presentation
  • Customizable poster (FINRA-reviewed)
  • Customizable postcard (FINRA-reviewed)
  • Customizable press release 
Horsesmouth Savvy Tax Planning-FA Guide to the New Tax Law

FREE BONUS: The Financial Advisor's Guide to the New Tax Law: Help Your Clients Make Smart Moves ($97 Value)

The Tax Cuts and Jobs Act of 2017 was the biggest change to the tax code in 30 years, affecting every person, family, and business. This compendium tells you all you need to know about the tax changes and how you can position clients to take advantage of them.

Thirty-eight chapters cover these topics: Overview of the answers for frequently asked questions about the new tax law, how to read the new tax form, deductions, charitable giving, estate planning, family matters, divorce, retirement planning, business taxes, and miscellaneous. ($97 value)

PROGRAM EXPERT

Debra Taylor, CPA/PFS, JD, CDFA

Horsesmouth Savvy Tax Planning Debra Taylor

Your program will be co-led by Debra Taylor, CPA/PFS, JD, CDFA. Debra Taylor is Horsesmouth’s Director of Practice Management and the principal and founder of Taylor Financial Group, LLC, a full-service wealth management firm located in Franklin Lakes, NJ. Debra's education and career has spanned many fields including legal and public accounting.

From 2007-2016, Debbie was named to the Chairman's Club of LPL Financial, a distinction bestowed on only the top 6% of LPL's more than 14,000 professionals.

In addition to being the author of Horsesmouth’s top-selling practice management book, My Journey to 1 Million: The Systems and Processes That Will Get You There , Debra has been featured on national TV and is often quoted in national publications such as Barron’s, Smart Money, and The Wall Street Journal. She has led a robust schedule of consumer financial education workshops for many years and also regularly presents to financial professionals at national conferences.

Request a Desktop Demo for Savvy Tax Planning:

Horsesmouth Savvy Tax Planning Demo

Demo includes:

  • PowerPoint presentations and scripts:
    • "New Retirement Rules SECURE Act"
    • "The New Tax Law: 20+ Questions Every Person, Family, and Business Must Answer Soon!"
    • "How Tax Planning Changes Through Four Stages of Retirement"
  • First Meeting Guide
  • New Retirement Rules SECURE Act & Key Tax Changes Cards
  • Marketing Resources: Toolkit, poster, postcard, press release, handout, and more…

Click here to sign up or call (888) 336-6884 ext. 1

Join Savvy Tax Planning by May 24 for only $597 (Save $100) 

When you join Savvy Tax Planning, you get three full-featured programs: teach clients and prospects about new tax laws, and about the need for a retirement tax strategy.

Of course, your membership is jammed with value: Three FINRA-reviewed presentations, two professional resource guides, four client handouts, two follow-up meeting guides, two marketing kits, and all you need to advertise, present, and meet with clients and prospects.

Three Tax Programs for the Price of One—There’s No Risk So Give It a Try!

Your Savvy Tax Planning fee will be charged directly to your credit card. Our online process is secure and you can safely provide your credit card information in the form below.

To save you time, your membership will be renewed at the end of its term at $597 and you’ll receive the latest, updated version of the program, plus 50 new copies of The Guide to Taxes and Your Retirement. (You can cancel anytime.) You will receive a reminder from us two weeks before your credit card is charged, so you have time to update your card information.

Horsesmouth Savvy Tax Planning Credit Card Logos

Risk-Free GUARANTEE for Savvy Tax PlanningHorsesmouth Savvy Tax Planning Risk-Free GUARANTEE for Savvy Tax Planning

We think this program is so important to your community, your clients and your success, that we’re trying to make it as easy for you as possible to gain this valuable knowledge. Use Savvy Tax Planning with your clients and prospects. So many pre-retirees are unaware of just how important tax planning will be for their retirement savings.

By helping people better understand what tax traps lie in store and what that means for them, you'll be helping them achieve a small "peace of mind." That's why I urge you to join Savvy Tax Planning and make this guarantee:

Learn the program. Present it to your clients and prospects. Use it one-on-one and in group settings—as a client education workshop. Do that for 12 months. If you're not finding that your clients and prospects are extremely grateful to have a competent, confident and knowledgeable professional guide them through the ins and outs of tax planning, we'll completely refund 100% of your purchase price—guaranteed, no questions asked. Just call and tell us you're returning all the materials to Horsesmouth at: Horsesmouth, 230 Park Avenue, 3rd Floor West, New York, NY 10169. Phone: 212-343-8760, Ext. 1.

About Horsesmouth

Since 1997, Horsesmouth has been helping financial professionals succeed by providing timely guidance on key topics such as business development, practice management, financial planning and investment strategies.

FOR INSTANT SERVICE Call Toll Free: 1-888-336-6884 ext. 1 (Outside U.S.: 1-212-343-8760)

 

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Savvy Tax Planning Membership Savvy Tax Planning Includes 3 Presentations, Guide to New Tax Law, Guide to Taxes & Your Retirement (50 copies), New Retirement Rules Card, Key Changes from Tax Cuts & Job Acts, Retirement Strategy and New Tax First Meeting Guides, Marketing Toolkit, Monthly Newsletter, Article Reprints and More. 1 697.00 100.00 597.00 $597.00 X
  
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